meaning

Anatomy of an Epidemic (Part One)

Melancholy, of course, visits nearly everyone now and then. “I’m a man, and that is reason enough to be miserable.” wrote the Greek poet Menander in the fourth venture B.C., a sentiment that has been echoed by writers and philosophers ever since. In the 17th century tome Anatomy of Melancholy, English physician Robert Burton advised that everyone “feel the smart of it…. It is most absurd and ridiculous for any mortal man to look for a perpetual tenure of happiness in this life”. It was only when such gloomy states became a “habit”, Burton said, that they became a “disease”.

To cure black bile (depression) Hippocrates recommended the administration of mandrake and hellebore, changes in diet and the use of cathartic and emetic herbs.

During the Middle Ages, the deeply melancholic person was seen as possessed by demons. Priests and exorcists would be called upon to drive out the devils. Then with arrival of the Renaissance in the 15th century, the teachings of the Greeks were rediscovered, and physician once again offered medical explanations for persisted melancholy.

Psychiatry’s modern conception of depression has its roots in Emil Kraepelin’s work, which had two major categories, and later three: depressive episode only, manic episode only and episodes of both kinds. In the short span of 40 years, depression had been utterly transformed. Prior to the arrival of the drugs, it had been a fairly rare disorder, and outcomes generally were good. Patients and their families could be reassured that it was unlikely that the emotional problems would turn chronic. It just took time – 6 to 12 months or so – for the patient to recover. Today, the NIMH informs that public that depressive disorders afflict one in 10 Americans every year, that depression is “appearing earlier in life” than it did in the past, and that the long-term outlook for those it strikes is glum.

There was an intellectual challenge to this theory’s legitimacy, an attack launched in 1961 by Thomas Szasz, a psychiatrist at the State University of New York in Syracuse. In the book The Myth of Mental Illness, he argued that psychiatric disorders were not medical in kind, but rather labels applied to people who struggled with “problems in living” or simply behaved in socially deviant ways. Psychiatrists had more in common with ministers and police than they did with physicians. His book helped launch an “antipsychiatry” movement by various academics in the United States and Europe. All questioned the “medical model” of mental disorders and suggested that madness could be a “sane” reaction to the oppressive society. Mental hospitals might better be described as facilities for social control, rather than for healing, a viewpoint popularized in “One Flew Over the Cuckoos’ Nest”, which swept the Oscars in 1975. Jack Nicolson’s character got lobotomized (part of his brain surgically removed) for failing to stay in line.

And finally internal issues: during the 1970s, there was a deep philosophical split between the Freudians and those who embraced a “medical model” of psychiatric disorders. In addition there was a third faction in the field, composed of “social psychiatrists”. This group thought that psychosis and emotional distress often arose from an individual’s conflict with his or her environment. If that was so, altering that environment or creating a supportive new one (ex. Soteria Project) would be a good way to help a person heal. The field had “identity crisis”.

But then they got an idea.

The purpose of DART, the NIMH explained in 1988 was to change public attitudes so that there is greater acceptance of depression as a disorder rather than a weakness. It regularly goes undiagnosed and undertreated. And that it could be a fatal disease if left untreated”. Welcome to the epidemic!

From the book “Anatomy of an Epidemic” by Robert Whitaker.

Happy For No Reason (Part One)

Recently I read a book “Happy for no reason” by Marci Shimoff. Marci told her story of feeling unhappy in spite of her achievements for many years. Her search for true happy self led her to this book and she teaches her readers how to be happy for no reason. At the same time she mentions in her book that early in her life someone explained to her that in the declaration of independence of the US it says that citizens have the right of the pursuit of happiness, and back two centuries ago the word “pursuit” meant not to chase after but practice.

Marci tells about 3 Guiding Principles to live by:

  1. What expands you makes you happier (The Law of Expansion)
  2. The Universe is out to support you (The Law of Universal Support)
  3. What you appreciate, appreciates (The Law of Attraction)

Marci’s favorite tool for using the Law of Attraction is what she calls her Secret Formula:

Intention – Be clear about what you want, in this case your desire for your greater happiness.

Attention – What you put your attention on grows stronger in your life. Put your attention on happiness by practicing the happiness habits each day.

No Tension – Let go and relax. As you practice the habits, be easy with yourself and trust that you are removing the blocks to experiencing greater happiness.

Setting your intention and envisioning your ideal.

“Start by writing down a declaration of your intention. Begin with “I’m grateful that I’m.. “

And complete the sentence with what Happy for No reason feels like to you. Use the phrase I’m because these are the two most powerful words in the English language; they help call your intention into being. Use present tense, as the power and immediacy of the present tense magnetize your heart’s desire to you. Now picture yourself being Happy for No reason. What would life be like if you were experiencing that state of unshakable inner peace and wellbeing? What would you feel and do? How would you interact with others?

Imagining how you want to feel may seem fanciful or silly, but it’s actually a very powerful exercise. The more clearly you can experience what Happy for no reason feels like to you, the more easily you will bring it into being. Just doing this process puts you in the vibrational field of Happy for no Reason. You probably began to feel happier just from intending and imagining it.

I also recommend that you create a vision board to look at as you practice the Happiness Habits. A vision board is a visual representation of whatever you want to create in your life. Many people use these boards to focus on the things they want to get, but could be images that represent states of feeling happy. People you love, or happy images, etc. images that make you feel expanded, open and uplifted. My board is hanging on the wall across from her desk and she looks at it throughout the day.”

Another interesting fact in the book is about the happiness set point. Marci says: “Like your weight set-point, which keeps the scale hovering around the same number; your happiness set point will remain the same unless you make a concerted effort to change it. But the truth is, to be truly happy, all you have to do is raise your happiness set-point.” To do it, we need to practice happiness habits. Marci discovered 21 of them, which you can download from her website www.happyfornoreason.com/bookgifts.

She also creatively came up with 7 specific steps for becoming happy for no reason, which correspond to the seven main areas of your life: personal power, mind, heart, body, soul, purpose, and people. This holistic approach is vital.

Taking Ownership of your happiness has 2 aspects:

  1. Accepting that being happy is up to you and that you have the ability and power to be happier by changing your habits.
  2. Taking response-ability: responding to all the events in your life in a way that supports your happiness.

Our ability to respond to what happens to us dramatically affects our happiness. Years ago, Marci’s mentor, Jack Canfield, taught her the following simple equation that explains this concept:

E+R=O (Events + Response =Outcome)

People who are Happy for no Reason orchestrate events in their lives when they are able to. When they are not able to change the events, they change their responses. You always have the right to change your attitude.

Try some of the exercises from Marci’s website and remember to take baby steps, overcoming your resistance to change.  Don’t be harsh on yourself. And remember to create a support system, as happiness loves company. Invite other people to join you. Enlist the support of a couch, mentor, friend, or a group of friends. Remember, you can increase the impact of practicing happy for no reason sevenfold by simply discussing your experience with other people. Happiness revolution starts with us, because the world is as we are.

42 Things I Love About Santa Monica

Almost three months ago I was on a very rough flight from Boston to LA. There was turbulence, there was horrid pain in my ears and there was fear that this time the plane may not make it to LA. To my big surprise we landed. I saw my friend but couldn’t hear her. She picked me up and drove me to her home in Santa Monica. I instantly felt warmth both of her presence and warm air of LA. No more cold of Boston winter. I saw light-minded palm trees instead of trees with no leaves. It felt as if I died and wend to paradise. I was still sick but I knew I was going to get better. I stayed on my friend’s couch, wrote and looked through the bay windows at the lush tropical vegetation that was curiously looking back at me as if saying: “Who is new here?”

On the second day I walked to the beach and sat on the bench, it was all I could do, as I had no energy to exercise yet. I just wanted to absorb ocean breeze and see the beach. It felt familiar, just like back home in Sochi. People mainly with dogs were passing by and we didn’t know each other’s stories. But I wanted them to know that I was happy just to be here. Everything may pass you by unless you choose to take a note and appreciated every moment of it. I’ve been looking around me and noticing all. I made a big step into improving my life. I’m so glad I came and explored Santa Monica, but it is time to leave. How familiar can you get with something in just over 2 months? Familiar enough to love it:

  1. Wind-bended rows of Palm trees on the 4th Street
  2. Strangers on the beach walk asking you to try their products or validate their business ideas
  3. Captive chess pieces waiting to be released in the chess park cells
  4. Homeless people sleeping in the Palisades Park in the morning with child-like peaceful faces
  5. The bucket of Shrimper’s Net Catch with Secret Recipe Cajun spice at Bubba Gump
  6. Dragon Roll at Hara sushi, always packed and serving only fresh, tasty and half-priced sushi
  7. Jazz nights at Casa del Mar with older than your average crowd
  8. Quantified Self events, where people and numbers meet at Coloft
  9. Writing from Inner Self Class with Rachelle at Santa Monica Community College
  10. Acupuncture and Chinese Medicine Herbs at Yo San University Clinic
  11. Chocolate croissant at the Coffee Bean with fire pit on Wilshire Street
  12. One Dollar Oyster specials at Enterprise Fish Company on Main Street
  13. Church bells ringing  at The First United Methodist Church on 11th street at 11AM
  14. Socializing with drinks in the garden by the pool at Viceroy
  15. Urth café on Main street, where I organized my first CA happiness formula testing
  16. The drills of beach volleyball with Thao Pham at 106 Entrada Drive
  17. Pet center on 826 Wilshire Blvd, where you can volunteer to walk the dog, who is unfortunate
  18. Handsome men working as cashiers in the Whole Foods store
  19. Tall grown up man walking an elderly woman on Washington street every day
  20. Lounge at Sonoma wine country in Santa Monica Place
  21. Drivers’ and pedestrians’ agitation during Farmer’s market on Wednesdays
  22. Monthly Philosophy Club with Brian at Yahoo center
  23. Beautiful courtyard of the Main Library and its themed events
  24. No plastic bag policy in the stores
  25. Lean LA events with panel discussions in the Civic Center
  26. Post office as a remainder of the old era: while you can hardly find a post office box on the street, some people still use snail mail
  27. One week free pass to work at the Coworksla sharing space
  28. Muscle gym puzzle because you never know if those who practice there are normal people or Circle de Soleil gymnasts
  29. Napoleon cake at the Ukrainian Deli on Wilshire
  30. Vons smart-phone friendly sophisticated coupon system
  31. 24 hour Fedex on Wilshire with its ivy-covered wall
  32. Eclectic plays like “Why we have a body” at Edgemar center for the arts
  33. The Aquamarine color of the Lady, The Georgian Hotel
  34. The feel of the Callahan’s diner reminds me of New York
  35. Montana Street’s Fathers Office, where noone under 21 is admitted
  36. Fog and rain, and you are in a completely different place altogether
  37. Tourists off sightseeing buses eating Krispy Kreme donuts as part of their tour in the Palisades Park
  38. Architectural feats of different ages, shapes and colors
  39. Group joggers, boot campers and serious cyclists in full gear in action by the beach
  40. Exotic trees and flawless flower beds in very unexpected places
  41. The challenge of the big stairs from the beach to the bluffs
  42. Wide white beach, the ultimate answer to Santa Monica’s heart

The Man With The Violin

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that thousand of people went through the station, most of them on their way to work.

Three minutes went by and a middle aged man noticed there was musician playing. He slowed his pace and stopped for a few seconds and then hurried up to meet his schedule.

A minute later, the violinist received his first dollar tip: a woman threw the money in the till and without stopping continued to walk.

A few minutes later, someone leaned against the wall to listen to him, but the man looked at his watch and started to walk again. Clearly he was late for work.

The one who paid the most attention was a 3 year old boy. His mother tagged him along, hurried but the kid stopped to look at the violinist. Finally the mother pushed hard and the child continued to walk turning his head all the time. This action was repeated by several other children. All the parents, without exception, forced them to move on.

In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money but continued to walk their normal pace. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.

No one knew this but the violinist was Joshua Bell, one of the best musicians in the world. He played one of the most intricate pieces ever written with a violin worth 3.5 million dollars.

Two days before his playing in the subway, Joshua Bell sold out at a theater in Boston and the seats average $100.

This is a real story. Joshua Bell playing incognito in the metro station was organized by the Washington Post as part of an social experiment about perception, taste and priorities of people. The outlines were: in a commonplace environment at an inappropriate hour: Do we perceive beauty? Do we stop to appreciate it? Do we recognize the talent in an unexpected context?

One of the possible conclusions from this experience could be:

If we do not have a moment to stop and listen to one of the best musicians in the world playing the best music ever written, how many other things are we missing?

Watch video of the performance Pearls Before Breakfast.

From Washington Post by Gene Weingarten.

Synchromy in The Russian Hall

Often we resist the unknown, inconvenient and different. Last Friday I resisted going to the concert in Hollywood my friend invited me to. “How bizarre, a concert in a Russian Church.”- I thought, but I still went without any expectations. Here is what happened in the next two hours after we arrived…

The concert started with Raison d’Etre by The Vientos Trio– three instruments Oboe, Clarinet and Bassoon. It was very playful and meaningful. Three musicians were challenging common definitions of the performance and what it is for, reasons to love and play musical instruments. To me they spoke about life and happiness: we all have our own reasons to live for and love life for.

The next piece was by Jason Barabba called Shouting advice from the international dateline, being mistaken for God… Jason said that the idea came from a show, where the panelists were asked about a place where you could look into the future, the answer being the international dateline because you skip a day when you cross over it. Johnny Vegas, one of the panelists on the show, said the following: “Me personally (but I’m selfish), what I would do I’d get a jet ski and stay on the line and go around the world continually, following that line, shouting advice and being mistaken for God.” It stuck with Jason. And this piece was born.

As I was listening to it, I couldn’t stop thinking about a person who is passing by on a jet ski and shouting advice on how to live. Would I believe him? Probably not, as it sounds ridiculous. Would I feel better? Probably yes, as it totally distracts me from my worries and puts my attention to a crazy person striving to get attention. And perhaps, sympathize with him and what he is doing.

Sometimes all we need is to get distracted from our selfish needs and see that others have bigger thing to worry about. “When life’s problems seem overwhelming, look around and see what other people are copying with. You may consider yourself fortunate” ~Ann Landers.

Daniel Gall’s Grace was “about the strength that comes from losing yourself in emotion. When it is too much and you lose control, there is a state of grace to be had. There is grace in despair… The piece is a descending gesture, it’s falling, melting, crying, sighing, etc. And as we descend we also shift chromatically downwards, furthering our descent, and often shifting into a dissonance with the counterpoint that drives my music forward.”

I experienced grace that felt like sadness, it felt like when we learn that we are missing something in our lives that we can’t get. Then suddenly we were struck by Vera Ivanova’s piece for solo piano – one of the Three studies in uneven Meters. The pianist was able to learn only one out of three pieces, which means that the piece is technically and emotionally complex.

Even though it was about two minutes long, it felt like a crisis ending in catharsis. When someone has a crisis in life and it usually peaks at some point when we ask: “What the hell is my life about? What do I do now?” The catharsis may even be followed by depression. If only we knew how to recognize what to do next…

Damjan Rakonjac’s Variations piece was warm vs cold tones and one style overlapping another. I felt like a visitor in the Isabella Gardner Museum, where you can find an eclectic collection of anything your heart desires from different countries and centuries. You just need to know what you like. The Universe is abundant and life is full of surprises. If you are unhappy, you should never stop, but continue walking, experimenting, striving to meet your true self.

Dante De Silva – The Absurd ABC made a profound impact on me. Dante mentioned that after the birth of his son, his life changed: composing has become a much more difficult task. “One would think that the decreased number of hours that I could write would be the problem, but it isn’t. The problem is that those few hours come after a long day of diaper changes, baby talk, reading children’s books, playing with the same toys for hours, and acting like a baby. When he finally goes to bed, I can concentrate on writing, but my mind is conforming to baby standards and I can’t think analytically or critically enough to write. All that is going through my mind is what Curious George just did or if I forgot to say good night to the cow jumping over the moon.” Jason had an idea to combine some of that baby time and writing time together. He found the Absurd ABC, an alphabet-themed picture book by Walter Crane published in 1874 at LibriVox.org book. He downloaded the recording of it performed by Sam Stinson, and digitally chopped it up to isolate the letters and make sentences that aren’t in the original text. As a result of composing this piece, his son learned ABCs.

As I was listening to Dante’s piece, I couldn’t stop feeling him struggling and moving on at the same time, overcoming difficulties and learning from them. There is no growth without suffering. That is when true transformation happens.

The last piece was Jenni Brandon’s Sea Quartet. She said she was “inspired by the beautiful ocean beside which she lives as well as the many trips she has taken to visit the Aquarium of the Pacific in Long Beach, California.”

Instead of the sea I heard something else. I heard inner peace. That is what it sounded like: no matter what happens in life, it cannot disrupt what you have inside you. “This joy that I have – the world didn’t give it, the world can’t take it away” ~ Shirley Caesar.

At the end of the concert I was browsing through the wave-like paintings by Daniel Gall and wondering how beautiful it is to not have any expectations sometimes. Life is full of surprises indeed. Who knew?

I Have Resisted Change

A Sunday Poem

I have resisted change with all my will …

Cried out to life, “Pass by life and leave me still.”

Bit I have found as I have trudged time’s track

That all my wishing will not hold life back.

I cannot bid the merest moment “stay.”

So finding I have no power to change change

I have changed my self. Adn this is strange.

But I have  found when I let change come,

The very change that I was fleeing from

Has often held the good I had prayed for,

And I was not the less for change, but more.

Once I accepted life and was not loathe to change

I found change was the seed of growth.

~ James Dillet Freeman, American Unity minister, author and poet (1912-2003)

The Fighter

I fight a battle every day
Against discouragement and fear;
Some foe stands always in my way,
The path ahead is never clear!
I must forever be on guard
Against the doubts that skulk along;
I get ahead by fighting hard,
But fighting keeps my spirit strong.

I hear the croakings of Despair,
The dark predictions of the weak;
I find myself pursued by Care,
No matter what the end I seek;
My victories are small and few,
It matters not how hard I strive;
Each day the fight begins anew,
But fighting keeps my hopes alive.

My dreams are spoiled by circumstance,
My plans are wrecked by Fate or Luck;
Some hour, perhaps, will bring my chance,
But that great hour has never struck;
My progress has been slow and hard,
I’ve had to climb and crawl and swim,
Fighting for every stubborn yard,
But I have kept in fighting trim.

I have to fight my doubts away,
And be on guard against my fears;
The feeble croaking of Dismay
Has been familiar through the years;
My dearest plans keep going wrong,
Events combine to thwart my will,
But fighting keeps my spirit strong,
And I am undefeated still!

~ Samuel Ellsworth Kiser, American poet (1862-1942)

Worth While

It is easy enough to be pleasant

   When life flows by like a song,

But the man worth while is the one who will smile

   When everything goes dead wrong.

For the test of the heart is trouble,

   And it always comes with the years,

And the smile that is worth the praises of earth

   Is the smile that shines through tears.

It is easy enough to be prudent

   When nothing tempts you to stray,

When without or within no voice of sin

   Is luring your soul away;

But it’s only a negative virtue

   Until it is tried by fire,

And the life that is worth the honour on earth

   Is the one that resists desire.

By the cynic, the sad, the fallen,

   Who had no strength for the strife,

The world’s highway is cumbered to-day—

   They make up the sum of life;

But the virtue that conquers passion,

   And the sorrow that hides in a smile—

It is these that are worth the homage on earth,

   For we find them but once in a while.

~ Ella Wheeler Wilcox, American poet (1850-1919)

Three Tales of Wisdom

If only every human mastered these three tales, it would be good enough education to go through life no matter what.

A Cherokee Lesson

An elder Cherokee was teaching his grandchildren about life. He said to them, “A flight is going on inside of me. It is a terrible fight and it is between two wolves. One wolf represents fear, anger, envy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, hate, and ego. The other wolf represents joy, peace, love, hope, sharing, serenity, humility, kindness, truth, benevolence, friendship, empathy, generosity, compassion, and faith. This same fight is going on inside you, and inside every other person.”

The grandchildren thought about this quietly. After a few moments of silent reflection one child asked his grandfather, “Which wolf will win?”

The old Cherokee replied, “The one you feed.”

A Chinese Tale

An old farmer used a horse to till his fields. One day the horse ran away, and when the farmer’s neighbors sympathized with the old man over his bad luck, the farmer shrugged his shoulders and replied: “Bad luck? Good luck? Who knows?”

A week later the horse returned with a herd of wild mares,a dn this time the neighbors congratulated the farmer on his good luck. His reply was: “Good luck? Bad Luck? Who knows?”

Then, when the farmer’s son was attempting to tame on of the wild horses, he fell and broke his leg. Everyone agreed this was very bad luck. But the farmer’s only reaction was: “Bad luck? Good luck? Who knows?”

A week later, the army marched into the village and drafted all the young men they could find. When they saw the farmer’s son with his broken leg, they let him stay behind. Good luck? Bad luck?

As you see, we can never know.

Job, Career or Calling

One day an old woman walked up to a dusty building site where three strong young men were working hard laying bricks. She walked up to the first man and asked him what he was doing. He replied rather rudely, “Can’t you see? I’m laying bricks. This is what I do all day – I just lay bricks.” She then asked the second man what he was doing. He replied, “I’m a bricklayer and I’m doing my work. I take pride in my craft, and I’m happy that what I do here feeds my family.” As she walked up to the third man, she could see that his eyes were full of joy and his face was as bright as the day. When she posed the same question to him, he replied with great enthusiasm,

“Oh, I’m building the most beautiful cathedral in the whole world.”

You Can Start The Great Change

Rob White, a dynamic philosopher, author, teacher, successful entrepreneur and founder of Mind Adventure, presents a special guest post:

Student:  How does one learn to live his dreams? 
Teacher:  There is nothing at all that is complicated about it.  YOU BEGIN.
Student:  How do I begin?
Teacher:  You begin by ceasing to participating in activity that has been stopping you from living your dreams. You know what these activities are; you simply have been ignoring them too long. 

Might i ask you folks three personal questions?

(1)  What things do you do from a false sense of duty?  Stop it.
(2)  What things do you do from family pressure?  Stop it.
(30 What things do you do to please others?  Stop it.

You learn to live as you’d like to live by stopping yourself when you are living as you do not like to live. You must declare a Declaration of Independence from emotional chains that bind you to living as you do not like to live. Now that is a powerful statement.  Let’s look at it again: You must declare a Declaration of Independence from emotional chains that bind you to living as you do not like to live.

You are responsible for your the emotional chains that bind you … and you have the key to set you free.  
(1)  Empty your day of your habitual reactions. 
(2) Don’t fear the void when you empty your day of habitual reactions, and quickly your spontaneous nature will fill it with amazingly creative action. 

A person is a problem to himself as long as he mistrusts his superlatively creative nature.  Your superlatively creative side will never fail you.  Give it chance.  You can reverse things. You can rise up and declare your freedom from bad habits with mighty power. You may have to do it with doubt and trembling at first – BUT DO IT!

There is a right way and a wrong way to live with yourself.  You are now learning the right way.  Please yourself as your integrity directs you to, not as others direct you to.  When you do this, your awareness will grow: 
(1) You will find incredible opportunities that you never noticed before. 
(2) You will realize your unrealized potential in ways that you never began to imagine.

You have better things to do than waste your day in undesirable emotional states like intrepidation and doubt.   
“He is wise who is wise to himself” – Euripedes.

Blessings,  rob white

Storytelling with Scott Anger

Yesterday I attended Content Strategy Los Angeles Meetup “Story telling for business with award-winning journalist Scott Anger” organized by Heather Worthingon.

I came to the event because I’m interested in improving my story telling skills and learning new techniques. About 20 people showed up at Coloft to hear Scott talk about best practices of story-telling and content strategy.

Scott, formerly a video content Director at LA Times, is currently consulting and making documentary films (one on Polish youth discovering its Jewish ancestry is in works). Scott had made many documentaries, especially from front lines.

Story telling is everywhere. All you do is storytelling one way or another: it is either our story or somebody else’s story.

We discussed why videos are not that popular in online newspapers compared to text and photographs. One of the suggestions was to provide subtitles to videos so that people can turn the volume off and not distract their coworkers by audio. Another reason was that videos are hard to skim, so a video should have a synopsis of what it is about and tags; then the viewer will decide whether to watch it or not. Due to no captioning provided, videos are considered to be time-consuming.

Measures of video usability are not clearly defined. The important criterion is not the clicks but customer engagement via sharing and commenting.

Scott showed us several examples of videos with great story telling: Girl Effect One and Girl Effect Two.  It is interesting that almost everyone liked the first one better, which was simple motion graphics (could be done in PowerPoint or Adobe After Effects).

In my opinion, in the first video the viewer is not distracted by imagery and moving objects and his attention is more focused on text and its meaning, which makes it very powerful. In the second one the viewer attention is diverted from text to images.

At the same time, I’ve noticed that at least in blogging, text+image is better than just text, as you need some visuals to help readers relate to text, but not too much to get distracted and unfocused.

We also watched ETSY video about Liberty Vintage Motorcycles, which was a great example of creating your story around the character. That video was part of the campaign to raise ETSY’s brand awareness via storytelling. The main character is likeable because he is very passionate about what he is doing and the topic he is covering.

The questions were: how do you know what content users want and how to engage them?  One of the ways is to ask them directly.

Scott mentioned that there is no PR as per se anymore but branding. Data is king (not content or cash). When you know what people want, you can reach them.

There are many different strategies both in content creation and storytelling. Good examples are Hulu, jivesoftware, Planet Money (fun and creative way to tell about investing), The American Life with Ira Glass.

Other suggestions: Make complex story simple, use Solution based storytelling. Check out Story Structure video on TED “The Secret Structure of great talks” by Nancy Duarte.

Ask your customers tell their stories. Ushahidi from Somali speaks use mobile SMS to gather content.

Someone from the audience gave this example: a business owner sent cameras to all people who received technical help from him, asked to video-record their feedback and mail those cameras back to him. It really worked and he received a lot of testimonials that he posted on his website.

Your story may not always be an epic one with character development and a story arc, but at least make it interesting.  Good quality content is very important nowadays, be authentic.

Story arc is usually about conflict and resolution by means of characters. If there are three acts in your story, state your conflict in act 1, then start resolving it in act 2 and come to resolution in act 3. In ETSY film, the statement/conflict was “What is next me?” and “America lost its usefulness”.

Then you would build your story with sequencing events: state event one and what your character feels about it, and then sequencing events and character reaction and development.

Another video we watched was “Mr. Toilet”, which was brilliantly done. It wrapped up with a strong call to action and I really related to it. It reminded me of another video I watched with Vijay Govindarajan http://www.vijaygovindarajan.com/, who spoke at Ted Big Apple Disruptive Ideas about reverse innovation on Feb 4, 2012.

Another highlight of the evening was a 13 min film made by Scott, which is part of the series Stoptortureinhealthcare.org.

It was funded by Open Society Foundation (George Soros). You can find two other ones Scott made about detention of prisoners in Cambodia and sterilization of women in Namibia. The film we watched was made in Ukraine and called “50 milligrams is not enough”. In Ukraine government regulation restricted morphine and other medication to relieve pain for hospice patients. To see the video, go to http://bit.ly/ymqDSg. Scott took 40 hours of footage, and I must say the story is very powerful. Quite a few of us were sobbing in the room and surely all were profoundly impacted by the film.

It was impossible not to feel the boy’s pain, but he was grateful to his friends and family for caring about him and distracting him from pain. The most memorable quote by the boy who was dying:

“I know that this life is nothing but a vapor, like from a kettle. It is not worth worrying that much. Because this vapor is our pass to heaven. Thank you for supporting me through my pain and my suffering. I’m grateful to you and God for it”.

Thank you, Scott, for your great work and for presenting at the Meetup. We learned so much from you.

Hello, I’m Happiness

If you read this letter – it means I have come to you. And now I’ll start to grumble, because there is something to grumble about! It hurts, you see:

I am ancient – I do not even remember how old I am. I guess I always was. Therefore, I have accumulated a lot of observations of mankind. Have you ever tried to put yourself in my shoes? No? Too bad! It would be very useful and informative:

That’s all they say: “happiness, happiness is”. Rushing about, looking for, dreaming about me. While I, by the way, didn’t leave or hide! And I do not run! I am always near and waiting to get noticed. But how do I get noticed, if the majority does not know what I look like? That’s funny: they look, not knowing what for!

Most often, I do not get noticed because everyone has his own idea of me. For someone I am a chocolate cake, for other – spending time in nature, for another - world fame, and to someone happiness is another person’s disaster. Believe it or not!

Incidentally, I’m homeless and I wander around the world, seeking shelter. I would be glad to stay with someone, I knock on all doors, but people don’t always let me in. Unhappiness is all at once recognized, but I’m not – for some reason!
I know that many are also looking for me, sometimes just to bump up my nose, but most usually pass me by without noticing. Or not recognizing? Or maybe just looking for me in wrong places. For example, many are looking for happiness in marriage. Or at work. Or in children. Of course, I am also side by side with you there! But then it turns out that if  marriage or work, or children are taken away from you, I disappear with them. And you will be miserable: And this is wrong! Happiness is the natural human state, so that you know.

Many like to look back: “Then, they say, were the happy days!”. But if you recall how they behaved back then, it is a lie! They even in those happy times were dissatisfied with something, something was missing. Only over the years have they realized that I was there! But only it is too late: now they sit and indulge in memories.

But others are dreaming of what they do not have to be happy. One – apartment, another – car, someone else – a million dollars or the ideal love. Well, I can tell you that there is always something missing to a man. Give him all at once what he was asking and he will be glad for a week or two, and then get used again and starts to wish for something else for full happiness.
Oh, it’s hard for me with you, folks! How much nonsense you piled up around me! “Happiness is to be useful to others”. Beautifully said, but it is not totally correct. To be useful to people: and yourself? Give yourself away grain by grain, but will not know happiness: It is good to care about others but do not forget about yourself! When you are happy, then happiness light spreads around you! How much of me will you share??

Or here: “My happiness is in children”. Grown children have their own families, their nests, but mother still climbs to them, intervenes, and is offended that she is sidelined. Why? Because with her children and I left, as she originally lodged me in them. And what about her now, without happiness? So I say – you should have your own happiness, independent.

And then they say about misfortune: “Would not it be a blessing in disguise” (There will not be happiness unless misfortune helps). What are you people, crazy? Why do you definitely need to get hit with a brick on your head to understand that happiness was always here but you just didn’t notice it?
Do not be offended by my grumbling, I warned you that it hurts me: You better listen to me, your happiness, see what is useful and take notice.
If you only knew how often I stood at the bedside when a person really goes away, tears welling, and It is only then he realizes that it was happiness, but was so overlooked, could not see it, did not notice!

Here is a man climbs a mountain to the summit, climbing, panting, throws his fingers into the blood. And all for what? To get on top and feel the happiness! Well, me, that is. Happy moment! Flight of the soul! But then, he would still have to go further. Descend to climb again. The eternal pursuit of happiness: And you do not realize, people, that as long as you getting somewhere, I’m behind you, sit in a backpack. Or pocket. Or just fly near, whispering: “Stop, my friend! Look around! I am here, it is your happiness!”. But very few people can hear:
I’ll reveal my main secret: I am linked to time. I am not in the past – this is just the happy picture. I am not in the future – it’s just sweet dreams. I’m always in the present! Heard the song – “There is only a moment for you to keep”. Here, it’s just me! Each of your moment – is happiness. Of course, if you are at this moment not fallen in the past or future. You usually regret about the past, and worry about the future. And where regret or anxiety, I do not live – we are not compatible, what can you do?

I’ll tell you what! If you’re reading this letter – it means that you have eyes and they see it. Is this not happiness? If you are blind and someone reads the letter aloud – but you have a friend! What a joy! Breathe, walk, love, look, touch and smell – it’s all happiness! Yellow leaves flew – the beauty and happiness! Snow fell to the ground – light, clean and happy!
Streams began to flow, grass breaks – is not happiness? And when the season for berries and mushrooms comes and you can swim in the river – pure excitement!

I ask you one thing, people: do not hold me! Don’t catch my wings! Because I am mobile, I like to fly! If I lose my flight, then I’ll turn into a memory. Like the dried leaf, that your grandmother brought from Evpatoria in 1968. It, of course, pleases the soul, but it was when X?! You better remember: “Happy people don’t count time”. And why not? Because their every moment is happiness, why look at the clock? They have neither past nor future, but only a present moment!
In general, I appeal to you, people! Let me in: I am tired of wandering through the world without shelter. Let us live by the law: “man is the master of his happiness!” Well I just dream about it – to come to somebody and make him happy for life. Just stop for a moment, stop your eternal race, look around – and you will see me.
If you read this Happiness letter, send it to your friends! Those who are especially dear to you. Let them hear my desperate cry! You will do good work, and they will be happy. And who knows, maybe they will look closely and listen, and I finally get noticed. And all of us will be happy.

Written by Anonymous, Translated from Russian by Google Translate with my help